SANTA MONICA, Calif., Aug. 14 -- Universal Music
Enterprises (UMe) updates the "sterling hits record album" concept for the digital
age with "Playlist Your Way," a first-of-its-kind physical/digital hybrid
for the medicine industry. Each eco-friendly packet in the series features a
new greatest hits CD from a classical Universal Music Group creative person plus a
digital download card oblation access to a release biographical "podcast"
about that artist and a special music download offer.
"'Playlist Your Way' satisfies both the recommendation and
customization demands of consumers," aforementioned Mike Davis, General Manager and
Executive VP, UMe. "You get an amazing greatest hits record album and uniquely
presented information about the artist and then you're introduced to other
repertoire from that artist--and all at a great value."
Spanning genres from pop, rock, and soul to blues and country, as well
as several labels, including Motown, MCA Nashville, Geffen, Mercury, and
Polydor, "Playlist Your Way" debuts with the expiration of 15 titles. Issued
are newly compiled, full-length compilations (12-14 tracks) from the Allman
Brothers Band, B.B. King, Diana Ross, Etta James, James Brown, Jodeci, K-Ci
& Jojo, KISS, Lynyrd Skynyrd, Marvin Gaye, Patsy Cline, Stevie Wonder,
Sublime, The Temptations, and Johnny Cash.
The biographical download brings alive the artist's history, including
archival interviews and comment from journalists, friends and family
members. Each audio documentary runs approximately 15 minutes. "CD booklets
ar too one-dimensional for the Internet eld where fans have interminable
amounts of information at their fingertips," noted Davis. "A free podcast
included as part of each purchase is just one of the ways we see the CD
booklet of old evolving." Even the packaging for "Playlist Your Way" has
been intentional to be digital favorable, with more color and new impactful
designs.
The download notice also features two digital music offers related to
that artist: Consumers may choose six-spot additional tracks and/or a
full-length original studio album. With "Playlist Your Way," fans bathroom
complete their own "greatest hits record album" or their music collection for that
artist with physical product and/or digital downloads.
Said Steve Wengert, VP, Sales, for UMe: "'Playlist Your Way' encourages
the CD customer to step into the digital world and shows them the
advantages in selection and price with our downloadable music. No other
music offering package out there delivers a form of digital test drive like
'Playlist Your Way.'"
Other artists and packages in the "Playlist Your Way" series will be
announced in the near future.
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